PANTENE DINER
We transformed the Empire Diner into Pantene’s ‘Country Fried Hair’ dream, turning a national ad spot into an immersive NYC experience. Guests explored custom builds, interactive stations, and golden campaign details that brought the commercial’s world to life in every corner, creating a memorable space that blended nostalgia with brand storytelling.
RESPONSIBILITIES:
Account Manager - Dera Lee
Senior Designer - Teddy Cohen
Lead Graphic Designer - Valeria Bailon
Producer - Kimberly Sanchez
Design and Production Intern - Paige Jalosinski
COVERGIRL BLUR BEACH CLUB
The Covergirl Blur Beach Club highlighted the launch of Covergirl’s new Clean Fresh Blurring Skin Tint with SPF 30, transforming Miami’s Nikki Beach into an immersive experience with interactive activations and photo-ready moments. Guests enjoyed vibrant installations and playful touchpoints that made the campaign feel tangible, fun, and unforgettable.
Account Manager - Dera Lee
Senior Designer - Teddy Cohen
Lead Graphic Designer - Valeria Bailon
Producer - Kristine Garcia
Design and Production Intern - Paige Jalosinski
FLORA HOUSE BY BAILEY
Hosted at Ladurée Soho in NYC, Flora House was a pop-up experience that showcased the brands of Bailey Nurseries inside a lush, garden-inspired environment. Hands-on activities and informational games were embedded into immersive garden scenes, emphasizing the value of fall planting for gardeners who cherish a flourishing garden come spring. Guests were invited to explore, experiment, and leave with fresh inspiration for their own gardens.
Account Manager - Dera Lee
Senior Designer - Teddy Cohen
Lead Graphic Designer - Valeria Bailon
Producer - Kim Sanchez
Design and Production Intern - Paige Jalosinski
